Here’s Why Yugen Is Your Best Digital Partner

The growth of brands and businesses improves manifold when they team up with a digital agency. Opting for ad hoc solutions from anà la carte service providing agency may offer a few quick-fixes but comprehensive solutions are needed for long-lasting growth. That is exactly what we offer. Here are the top 5 ‘Why’s’ for choosing […]
Going Digital Post COVID-19

The world is getting back to new normal. There are some restrictions, yet the geographical barriers have come down. ‘Going Online’ is a major strategy and execution in doing business post COVID-19. Here are the top 3 trends of post COVID-19 business: 1. Convenience is the cue to – The business – Whether it is […]
Digital media and data analysis: Make them work for your brand

Data plays a vital role in the evolution and growth of digital marketing. A recent report stated that there were 4.66 billion active internet users worldwide. The data footprint generated by these users is a potential gold mine of valuable information for brands to make informed decisions to analyse their brand equity, potential, and growth. […]
Should you shift advertising from traditional to new media?

Billboards, newspaper advertisements, television ads, and other traditional media allow firms to reach a large target audience.On the other hand, new mediawill enable businesses to target a specific audience through social media, paid internet advertisements, and search results. While traditional media tends to be more expensive due to its broader reach, digital media marketing offers […]
Visual Branding Secrets: 5 Ways to Speak to Consumer Minds

A company’s brand identity is how it presents itself to the outside world, and visual branding plays the most vital role in making the identity recognisable. When used consistently, visual elements can influence consumer minds by creating a cohesive image of the brand and its values, such as dependability, speed, trustworthiness, innovation, etc. The Visual […]
Selling on Amazon for new business ventures

For new businesses, one of the most profitable ways to sell online is by becoming a seller on Amazon. E-commerce has left behind conventional selling because it saves on expenses and offers a wider reach. In the third quarter of 2021, third-party sellers drove 56% of Amazon’s sales by leveraging Amazon’s global reach and size […]
So much to choose from: How the magic content marketing makes picking products easier

Do you know how effective, targeted content marketing can be? Hey there, savvy consumers! Let’s face it, traditional ads just don’t cut it anymore. We’re all experts at the art of skipping them in a split second. This is where effective content marketing comes into play. Picture this: you’re scrolling through your social media feed, […]
Boost Your Brand Visibility with Stellar Website Development

Hello, fellow B2B and B2C hustlers, let’s get started on a topic that’s as hot as a cappuccino on a Monday morning- Brand visibility. Here we will be preparing to throw some website-building magic into the mix. So strap in as we go through a digital wonderland where your business will be the star of […]