Digital media and data analysis: Make them work for your brand
Data plays a vital role in the evolution and growth of digital marketing. A recent report stated that there were 4.66 billion active internet users worldwide. The data footprint generated by these users is a potential gold mine of valuable information for brands to make informed decisions to analyse their brand equity, potential, and growth. […]
Should you shift advertising from traditional to new media?
tower over highways. Morning paper print ads grabbing your attention. TV ads that interrupt your favorite show. Traditional marketing techniques have ruled advertising for decades, allowing companies to cast a wide net over vast crowds. Enter the digital revolution. Digital media advertisements now enable laser-like targeting through social media websites, paid online ads, and targeted […]