Digital media and data analysis: Make them work for your brand
Data plays a vital role in the evolution and growth of digital marketing. A recent report stated that there were 4.66 billion active internet users worldwide. The data footprint generated by these users is a potential gold mine of valuable information for brands to make informed decisions to analyse their brand equity, potential, and growth. […]
Should you shift advertising from traditional to new media?
Billboards, newspaper advertisements, television ads, and other traditional media allow firms to reach a large target audience.On the other hand, new mediawill enable businesses to target a specific audience through social media, paid internet advertisements, and search results. While traditional media tends to be more expensive due to its broader reach, digital media marketing offers […]